Phew. Sorry it's been a while, I've been on admin duty in the deepest darkest depths of Muck HQ to make amends for not making good on my New Year's resolutions of being a better blogger
. The mail room is fit to burst, with letters, parcels and somewhat suspicious ticking packages. It's easy to get lost in this place; mercilessly vast, befuddlingly intricate. As I sift through the masses of mail, I've come across various requests to rekindle past features; FR10, Muiscal Notes from The Muck, and of course our dearly beloved caption comp. Some have just begged for any type of post whatsoever.
We here at the Muck love these old features, we really do. They are our foundations, our heritage, and indeed our legacy. However we must look forward towards the horizon, a horizon we strive constantly and rigorously to reinvent and reimagine.
In that vein, I'd like to launch a new feature, Products from the Muck. We scour the globe for an interesting muck like product, show you a picture of it, and open up to how we market this thing. Kind of like a slick marketing version of the caption comp.
Here's the first one; I recently went to Berlin. Amazingly cold, it bore the weight of the snow as only a city that has withstood the burden of such a heavy history could, whose grip would far outlast that of the freezing temperatures.
So much to see, so much to reflect upon. One item in particular caught my attention, and I had to take the opportunity to share it with the Muck community, risking ridicule and humiliation as I did so.
What place in society can this ice cream brand take? Answers in comments, or on a postcard if you so wish.
Have at it.
Labels: Mail Room, Products from the Muck